Getting up to speed.
So after making a life altering decision, I felt like I kept a lot of people out of the loop about what was going on at dRock Creative. Here's a little bit about what we've had going on over here:
There were some things that I needed to get in order before announcing to the world that I was no longer a full time employee at the Brevard Alzheimer's Foundation. I felt that it was time to spread my wings and go out and help others create an amazing brand that would stand out above the competition.
dRock Creative has already started working hard at helping improve existing brands in the community for our new clients. Currently we're working diligently creating a brand for Complete Drywall Contractors, here on the East Coast, and are working on creating an amazing Web site for Total Home Contractors in Merritt Island. Both of these companies are leaders in their respected industries, but were lacking the brand to push their companies to the next level.
Big News on the Horizon
So I've made a very big decision.
A life altering decision. It's too bad that I can't share it with you, yet. Don't worry, I have to get a few ducks in a nice little row first. These are some fiesty ducks too.
To hold you all over until the news arrives, I leave you with this amazing quote.
"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it."
How It All Happened
This is the time when I started thinking about the possibility of going out on my own. There were plenty of reasons why I wanted to, but for some reason I never did. Ideas were in the very early stages of the creative process. What exactly would I do? Who would I do "it" for?
I ran through hundreds, and I do mean HUNDREDS, of potential names. None of them felt right, they weren't leaping off the paper and smacking me in the face with the blue ink I was using. So I let the ideas simmer, like that pot of stew on your parents stove you smelled as a kid. And then it hit me.
This was a nickname given to me my freshman year of high school - and it stuck. Through college. And even now as an adult. Who was I to argue? I'm quite shocked that blue ink didn't write it on my forehead. Was it too simple? No way, simple is good.